A World of Flavours

Hawaiian Group invited Bloom'n Events Co. to conceptualise, design, build, and deliver a fully immersive community activation to support the launch of Taste of Italy, while simultaneously driving visibility and spend across Forrestfield's existing food retailers.

The brief extended beyond hosting an event. The goal was to transform an outdoor retail zone into a destination environment—one that felt transportive, experiential, and commercially aligned.

Bloom'n Events Co. carried the project end-to-end, taking responsibility for:

• Event concept and creative direction
• Design of all interactive activities
• Custom styling and environmental build
• Entertainment sourcing and coordination
• Construction, bump-in, styling, and pack-down
• Onsite management and delivery

Everything guests saw, touched, heard, and experienced was designed and produced in-house.

We created A World of Flavours—an activation inspired by the energy of a European café square, where food, culture, and community intersect.

The environment was intentionally designed to feel informal yet immersive, encouraging families to slow down, stay longer, and engage with the food offering across the centre—anchored by the launch of Taste of Italy.

The space was transformed into an alfresco village using layered visual and sensory cues:

• Long communal tables styled as Italian café dining settings
• Red-and-white linen, European umbrellas, bunting, and props
• A French-style food cart built as a central voucher redemption point
• Styling elements including bicycles, baskets, bread, fruit, florals, and café furniture

The result was a cohesive environment that felt intentional, warm, and transportive—not temporary or generic.

We designed and delivered three bespoke children's activity stations, each linking directly back to the food precinct.

Children sat at café-style tables, wearing mini chef hats and aprons, personalising their identity as "Junior Chefs" before creating their chosen food piece.

Completed creations were exchanged at the food cart for vouchers from participating retailers—turning play into purchase intent.

To reinforce the international theme, we curated and coordinated a full entertainment program:

• Live international DJ (DJ Neenz) delivering a continuous multicultural soundscape
• Cultural performances including drumming, dance, and folk acts (Not Taken Up)
• Roving entertainers in European-inspired attire interacting with guests

Entertainment was programmed to enhance the environment—never overpower it—ensuring flow, energy, and dwell time remained high throughout the day.

A World of Flavours delivered strong engagement and commercial outcomes:

• 300 children participated in craft activities over 5 hours
• High dwell time and repeat participation throughout the day
• Strong alignment with retailer vouchers, driving food precinct spend
• Positive feedback from centre management, retailers, and families
• Successful launch positioning for Taste of Italy within the community

The event successfully positioned Forrestfield as a community-driven destination, where food, culture, and connection intersect.

When experience design connects creativity, culture, and commerce, it creates value for everyone.

A World of Flavours demonstrated how thoughtful placemaking, hands-on engagement, and strategic retail integration can transform a single-day activation into a memorable community moment that drives both engagement and commercial outcomes.

End-to-end services delivered in partnership with the client to support existing relationships and in-house capabilities:

• Event concept & creative direction
• Activity design & development
• Custom styling & environmental build
• Entertainment sourcing & coordination
• Props & fabrication
• Onsite delivery & management